(B1) Change in Circulation

In this week's lecture, one of the topics discussed by Dr Sharon was change in circulation and readership to hits and alerts.

Nowadays, many youngsters do not read newspapers as they turn to social media and online for daily news. In addition to social networking, Facebook and Twitter are one of the sources for Malaysians to acquire news. Me personally, I acquire my daily news from Twitter and then only through the newspaper. For the newspaper companies to maintain their readership, they have no choice but to introduce online subscription i.e. the printed edition is also available online.

Malaysian youngsters turn to social media for news because they felt that social media provides a faster alert to news, which fulfills Malaysians 'need to know first' attitude. This causes the social media penetration in Malaysia to increase steadily.

http://blog.malaysia-asia.my/2013/09/malaysia-social-media-statistics.html
http://www.alt.com.my/news/2010-2011-global-social-media-statistics/
http://www.digitalmalaysia.my/2013/06/malaysia-social-media-week-2012-vs-2013-the-number-games/
http://tourismandnewmedia.wordpress.com/2013/01/20/malaysia-and-digital-media/